Search Masters Brasil 2012

This week, I’ve been featured in an interview for the upcoming Search Masters conference in Rio, which kickstarts August 9th! Here is the original Portuguese version, and here’s an automatic English translation.

At the conference, I’ll be giving advice in the context of Google Troubleshooting and Reconsideration, while meeting a few old and many new friends and colleagues from the exciting industry of Search Optimization and Marketing in Brazil. I’m also planning a quick escape to Iguaçú Falls and Florianópolis, from where I hope to bring to you lots of exciting photos 🙂

The Day I Quit Facebook

daytriedI woke the same as any other day
Except a voice was in my head
It said, “Seize the day, pull the trigger
Drop the blade and watch the rolling heads”
— The Day I Tried to Live (Soundgarden)

Dear $FB,

I’m sorry, but we should start seeing other people… I broke up with you before, yet this time I won’t go silently nor temporarily. Now it’s more like one of those street break-up scenes with TVs flying outta windows.

Your recent attempt to hide my email address, albeit a failed one, was the latest display that you never loved me. I knew that already, of course, because if you loved me, you wouldn’t have tried to squeeze the contacts from my gmail and smartphone

If you loved me, you certainly wouldn’t have messed up my looks (profile) twice — once by turning my written interests into pre-defined entities that you use to build a profile of me to be sold to advertisers; and a second time by forcing the timeline on me. I don’t need tattoos, thank you.

If you loved me, you wouldn’t censor my friends, by showing only a few of them on chat. You wouldn’t censor posts from or to Google+. You wouldn’t steal content of Wikipedia pages when your end goal is commercial. You wouldn’t use my photo and information on ads shown to other people. You wouldn’t even try to track me all over the Internet with a cyber-GPS!

If you loved me, you would learn to forget… the messages and photos that I delete, instead of keeping them forever. Better yet, you wouldn’t have read all my messages in the first place.

$FB darling, I’m in love with another. And from Sunday onwards, I shall sleep on your bed no more. My account will be shut down and I will be celebrating… Portugal’s Euro cup win. (There’s always hope)


2015-05-29 Update: You’d think by now they would have gotten their shit together. You’d be wrong…

Not enough reasons to quit? Here are all of them!

Euro 2012: Portugal meets Holland, once more.

Back in 2004 & 2006, Portugal beat the Netherlands with wonderful goals by Maniche, today featured in

Maniche, like Rui Costa & Figo, played with a passion and humility that has rarely been seen in the Portuguese football team since then.

Today, I’m looking forward to see the new generation begin honoring that great team. But I’m watching with my arms crossed. And hoping that team play will replace the fancy tricks and hairstyles. Only then Cristiano, Nani & co. will stand a chance…

When partial penalty revocations are not enough

Today featured John Mueller’s confirmation that Google Does Partial Penalty Revocations, bringing some attention to one of the hot topics in the SEO world.

While this may bring some hope to webmasters who might have abused only gray-area approaches of backlink acquisition, in many occasions it turns out to be impossible to clean up your act. If you’re knee-deep in bad backlinks, take it from me, you’re better off starting fresh. Don’t try to fool the reconsideration team, as you’re probably wasting time and getting a bad reputation. Here’s what you can do:

  1. Recreate your website with all previous content on a new domain (preferably with a slightly new layout, so that users understand it as the next version);
  2. Approach all the good linkers, asking them to update their links before the old content becomes unavailable;
  3. Inform your audience with a front-page announcement that the future design is available at the new address;
  4. Start posting exclusively on the new domain;
  5. Monitor your new domain for growth: you might not reach yet the same traffic, but once you see a positive trend…
  6. Shut down the old website! You don’t want to do 301 redirections unless you’re sure that the pages you’re redirecting are not responsible for the penalty (in that case, do get rid of the penalized pages)… and you don’t want to keep the old site up, confusing search engines with duplicate content sources. If you do, consider using a 302 redirection.
  7. Learn from your mistakes, and remember that failure is often a necessary step to success.

It takes courage to leave a website behind, but in most cases where the backlinks are too many and too varied to fix, this is your only viable option. Remember, you don’t want to be the webmaster that ended up with this:

“Within 5 days, all my new re-directed pages were indexed by Google and ranking on page 1 again. Then came the shocker…on day 7 after the 301 redirection. My new domain and all the internal pages were back to pages 5 and 6.”

What do you think? Have you ever had the courage to follow the suggested procedure? Did any other strategy have a positive long-term effect?