About

MS-DOS tinkerer turned Software Engineer turned Product Leader, I moved from Portugal to Google Ireland from 2008 to 2012. There, I contributed to Search quality and webmaster communications in several EMEA markets, while performing innovation management for internal tools and processes.

Since 2012, I’ve been helping online startups succeed, first through an SEO consulting partnership, and later on as the product lead at homify and wundertax. Fulfilling a long-time wish to step into my great-grandfather’s shoes – Italian shoes – I invested 3 years in the improvement of publishing operations, royalties distribution, and AI research at Musixmatch.

Summing up, I thrive in collaborative discovery and problem solving, pursuing outcomes valuable to all stakeholders. “Asking questions is my job” — is what I always say.

Specialties:

  • Product Management & Analytics
  • Usability, User Experience & Conversion
  • Search Engine Optimisation & Marketing
  • Software Engineering (AI, ML, NLP)
  • Innovation Management
  • Community Management
  • Internationalization & Languages (EN, PT, ES, IT, FR, DE)

As seen on…

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