Being Aaron Wall-ed

Hi Aaron; I didn’t know I had an ilk! I do know when I’m mentioned publicly, thanks to Google Alerts. Otherwise I wouldn’t have known about it, as I don’t see a reason to follow your blog. You didn’t reach out to me either, so tell me: how are my thoughts on your blog any different from your photos in Google SERPs? I suppose you’re giving me a commission on your monthly profits?

[div class=”aligncenter”]Guess you meant them.[/div]

You mixed so many unrelated topics in your article that it doesn’t make any sense. You don’t seem to get that Google faces the some of the same challenges from the media industry as that single person with a website of links to YouTube. Or that their policy operation are not always preemptive; sometimes they have to be reactive. Or that if they feel they can do something better than you they will do it (e.g. Chrome and G+ vs. older browsers and social platforms) and deal with criticism later. That’s what makes Google one of the most innovative companies, regardless of whether you or me agree with all their actions.

Alas, you missed the point of my tweet. It’s natural you did, since your rants on Google are so subjective and exaggerated that I can tell, miles apart, that you can’t see things clearly and holistically anymore. Your reason has went [sic] out the door to meet your grammar.

See, if you build a business fully dependent on Google — a private company that owes nothing to you — you’re bound to play the game of life by their rules. If you have an issue with Google’s actions, you can reach out to them: you know people, you know the help forums — so document your case, collect examples and expose it to the right audience. Don’t go around playing Jesus and preaching morals because the bread that has been given to you is now coming by less often. Sure, you can choose whether you want Google to use your images on their results or not, but that should be a private choice of yours. As an SEO consultant, you have a responsibility for your clients and readers: each client has its needs and it’s not right for you to advise them to take an action that is purely based on morals rather than data. That’s for your clients to decide. Otherwise you are no longer an SEO expert, you’re a preacher; and your herd is being Walled.

[div class=”aligncenter”]
From Know Your Meme[/div]

By the way, few things are black or white. Personally, I still click on website links on Image Search –the credit is still there– and, when I do, I am really interested in checking out the website; I’m not just opening the site to find the image. I am a much more valuable reference to the site because I’ve actually grown interest in it by admiring its images. So ask yourself: are you looking for more random traffic or more targeted conversion?

The fact is: if you weren’t making money on account of Google, you’d be happy for them to display your content and maybe get you some following. Yet, in your mind, the Internet has become a war for money and Google is the root of all evil because it can control the flow. If that’s what it is to you, why do you even bother playing the game? The problem is that you feel entitled: to your first-position rankings, to your cash flow, to your readers.
[pullquote3]A wise SEO already knows that all of those can be phantom.[/pullquote3]
At Google, the mantra is to “focus on the user and all else will follow”, but it’s also part of their corporate culture to keep a balanced triangle of happy publishers, advertisers and users. Perhaps this triangle has been tilted recently? In that case, my advice to disheartened publishers is: get together, collect data, send it to Google. Google loves data. Don’t waste your time on individual rants in the wrong places.

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